What are you really trying to solve?

I’m Danielle, a product leader with 20+ years in digital experiences that drove $15.9M in 30-day LTV in 2025 through experimentation. I ask questions that get us beyond the obvious, bring data into the conversation, and help teams do their best work.

*2025 Impact: $15.9M in 30-day LTV - 53% of team's $30M goal.

My work

My Approach

My Resume

What are you really trying to solve?

I’m Danielle, a product leader with 20+ years in digital experiences that drove $15.9M in 30-day LTV in 2025 through experimentation. I ask questions that get us beyond the obvious, bring data into the conversation, and help teams do their best work.

*2025 Impact: $15.9M in 30-day LTV - 53% of team's $30M goal.

My work

My Approach

My Resume

What are you really trying to solve?

I’m Danielle, a product leader with 20+ years in digital experiences that drove $15.9M in 30-day LTV in 2025 through experimentation. I ask questions that get us beyond the obvious, bring data into the conversation, and help teams do their best work.

*2025 Impact: $15.9M in 30-day LTV - 53% of team's $30M goal.

My work

My Approach

My Resume

What changes when I'm on your team?

What changes when I'm on your team?

Experimentation & Growth

Assumptions get challenged, and learning becomes part of the product strategy.

Product Strategy

Decisions start from the full picture of the problem, not just the first symptom.

AI-Enabled Innovation

Manual bottlenecks become AI-assisted systems that prioritize what to test.

People & Organizational Impact

Teams get the clarity and psychological safety to do stronger work.

I specialize in turning messy problems and unclear paths into a thoughtful way
forward, alongside the teams who need one.


My Work

Product: 0→1 product development and experimentation-led product growth


Organization: I shape experimentation strategy across AT&T's digital platforms and develop AI-enabled decision tools.

MY WORK

My Impact

Product impact: Grew a single focus area by $15.9M in 30 day-LTV, more than half the team's $30M goal through experiments I owned.

Team impact: Transformed individual success into scalable team practices that strengthen experimentation strategy and decision-making.

My Approach

As a contributor: The first ask isn't always the real problem. I dig into what's underneath it and use data to point the team toward what needs solving.


As a leader: I build trust with stakeholders and cross-functional partners so people bring their best thinking and the work gets stronger.

MY APPROACH

What others say...


What stands out most is her ability to bring structure, clarity, and momentum to complex projects while keeping teams focused on delivering meaningful results.

I truly value the collaboration and leadership Danielle brings to every initiative. Her experience, coordination skills, and commitment to experimentation excellence make her an invaluable asset to the team.


What stands out most is her ability to bring structure, clarity, and momentum to complex projects while keeping teams focused on delivering meaningful results.

I truly value the collaboration and leadership Danielle brings to every initiative. Her experience, coordination skills, and commitment to experimentation excellence make her an invaluable asset to the team.

~ Sai Teja Musunuri, AT&T
Experimentation Analyst

~ Sai Teja Musunuri, AT&T
Experimentation Analyst




Danielle is always thinking what can we do better, how will this be for the customer, and what are we truly testing! She is simply amazing!




Danielle is always thinking what can we do better, how will this be for the customer, and what are we truly testing! She is simply amazing!


~ Swati Puri, AT&T

Cross Functional Partner
Key Initiatives Digital Optimization

LET’S BUILD WHAT’S NEXT

I’m always up for a good problem.

I’m always up for a good problem.

VIEW RESUME

VIEW RESUME